Oi!

I am Danielle Lázaro, a professional based in Curitiba/Brazil. Since 2013, I’ve been learning and practicing design at the intersection of strategy and craft. Today, I work as a UX Consultant and Educator, helping organizations structure effective digital product experiences while guiding the next generation of designers. My expertise lies in shaping usable, captivating and scalable User Interfaces through Information Architecture, Visual Design and Design Systems, and I’ve applied it to global projects spanning industries from oil & gas to non-profits. Beyond client work, I’ve had the privilege of mentoring students from across five continents, and still counting.

Education

MBA - UX Design, Information Architecture and Usability

Instituto Infnet
2022

Game Design - Specialization

Universidade Positivo
2020

Technology of Graphic Design

Federal University of Technology – Paraná
2016

Bachelor of Design

Federal University of Technology – Paraná
2013

Experience

UX Mentor

Designlab
Aug/2022 - Present
Mentorship for both foundational and advanced User Experience courses. The role requires supporting students to improve their technical abilities, reviewing projects and providing overall background towards the UX field. Learn more.

UX Consultant

Think of Us
May/2024 - Aug/2025
Partnered with a multidisciplinary team to design AI-powered digital tools that improve service delivery for child welfare. Worked at the intersection of emerging tech and social impact, shaping user experiences in areas where AI’s potential is still unfolding. This role deepened my ability to design amid ambiguity and advocate for thoughtful, human-centered innovation.

Senior UX Designer

ExxonMobil
Sep/2023 - May/2024
End-to-end process to assist the company during Business Transformation. Side activities included mentoring and cross-collaboration with different teams to support EM's design system.

User Experience Designer

ExxonMobil
Sep/2021 - Dec/2022
Full design process, including business alignments, user research and data indexation, UI prototypes, documentation and handoff for development, design QA and iterative enhancements. Other internal activities, such as design mentoring, and actively improving and scaling up ExxonMobil’s design system.

Design Instructor

Senac Brasil
Feb/2022 - May/2022
This contract covered 160h of design classes for a Visual Communication course (technical level). The process involved in-class activities, theory lectures and also project orientation for students, including the final one, which gathered knowledge acquired over the entire 1.5 year course.

UX/Product Designer

Hackinbrands
Jan/2021 - Aug/2021
High-fidelity prototyping for web and native applications through a responsive approach; creation and maintenance of design systems and style guides; development and usage of visual identities, based on the double diamond design framework; management and prioritization of activities guided by sprints.

Visual Designer

Freelance
Jan/2016 - Feb/2022
Visual and digital design for on and offline content in vast media types, including UI, motion design, image and video post-production, illustration and branding. Bridging up the communication between clients, suppliers and outsourced professionals from related areas.

Graphic Design Intern

Revista Móbile
Apr/2015 - Aug/2015
Advertise creation and layout for different Móbile Magazine segments, and also events such as Top Móbile Award, Casa Cor and Congresso Moveleiro.

Graphic Design Intern

Federal University of Technology
Aug/2014 - Aug/2016
Visual design for communication, customer service and document management for internship and extension departments.

Ready to shake some bones?

Let's talk!
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