
2025
8 Months
Social Sector
Web-Based
B2E2C
Senior UX Designer / Consultant
Confidentiality & Data Privacy DisclaimerTo comply with my Non-Disclosure Agreement (NDA) and protect the privacy of Care Requesters in the child welfare system, this case study utilizes anonymized brand elements and synthetic data. Visual assets and Figma prototypes have been white-labeled to safeguard the client’s identity while accurately demonstrating the UX logic, information architecture, and measurable workflow improvements achieved.
By transforming a "manually powered" legacy workflow into a high-performance B2E2C (Business-to-Employee-to-Consumer) ecosystem, this project reclaimed critical operational capacity for front-line advocates.
Slashed resource validation time from 40 minutes to ~5 minutes per request
Reclaimed 2.5 hours per day per staff member by automating redundant workflows
Eradicated a 12% duplicate rate across 3,000+ records, reducing 200+ conflicts to zero
Transitioned from manual estimates to high-integrity, accurate reporting for state-level compliance
Before the intervention, the organization’s support services were powered by human labor rather than efficient technology. Service Navigators (Employees) were forced to navigate a fragmented ecosystem, toggling between a legacy ticketing suite for communication and separate, unorganized spreadsheets for resource management.This fragmentation created a "hidden tax" on the Care Requester (Consumer) experience. Staff spent more time fighting the system, manually merging duplicate tickets and re-vetting outdated data, than providing actual care. The result was delayed response times for families in crisis and a lack of real-time insights into the lived experiences of those seeking help.
To guide the migration to a unified system, I led a discovery phase to uncover usability gaps and define data management requirements.
I designed Lively, a unified resource ecosystem that serves as the organization's single source of truth.
1. Integrated CRM/RMS ArchitectureWe consolidated the resource database from disconnected spreadsheets into a unified tool using unique identifiers. This ensured that every resource was easily searchable and eliminated the "manual cleanup" previously required by management.
2. Workflow Automation• Automatic Ticket Merging: Developed a method to consolidate various communication threads (SMS, web forms, calls) into a single consumer profile based on data patterns like phone numbers and emails
• Consent Tracking: Linked legal consent directly to the unique ID. This ensured consent was requested only once and never lost during ticket merges, eliminating the need for staff to scroll endlessly through history logs.
3. UI & Information Priority• Field Prioritization: Redesigned the interface to surface the most relevant data fields immediately, reducing "scroll fatigue" and allowing Navigators to focus on the conversation rather than data entry.
The transition to Lively resulted in a measurable shift from staff acting as "manual engines" to becoming high-impact advocates.
The success of Lively isn't just in the numbers — it's in the elimination of friction. By reducing a 40-minute search to a 5-minute task, we increased the emotional capacity of the team to provide more focused, compassionate care for every family in crisis.